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In this issue: welcome to another edition of BFCM THUNDERDOME! Every marketer shall enter, but who will leave!? ☠️

If you're still scrambling to make sense of this weird BFCM, give this free strategy session a watch. Bryan and Brayden laid out the metrics, techniques, and secrets you need to know to thrive over the next few weeks. 

(Spoiler: the election is throwing everything into a tailspin.)

This week: welcome back from the election ad market drama. Rather than normalcy, we're finding huge spikes of inefficiency as everybody scrambles to crunch ad campaigns in before the big BFCM weekend. 

Our advice is that you should be heads down as well. There's still time to upgrade your Northbeam processing times to help you get near-real time data (just reply to this email and we'll start the convo.) 

Here's our biggest last-minute points of advice for this BFCM:

1. Don't expect a normal year. The election threw everything into a tailspin. A condensed advertising period dominated by election spending shortened your awareness-building timeframe and monopolized your prospects' attentions. Your left-leaning customers are holding on tight to their wallets in terror. Your right-leaning customers might be more confident to spend. Either way, it would be foolish to be concerned so much with year-over-year targets. I'd focus on delivering a strategy that's profitable, not just numbers that "beat last year's."

2. Divide your returning and new customer strategies and focus on new customers. Your returning customers are easy to nab via SMS or email campaigns. The new customers are the ones you want, even if their LTV is not where you want it to be. New customer acquisition at a profitable-on-first-order level is the absolute way to put cash in your pocket this season. What are you measuring, for real?

3. Get Northbeam now before the holiday season is over. For those of you without our platform, here's the deal: if you activate Northbeam now, you'll be recording data through this holiday season, which means you'll have a baseline for next year. The best time to plant a tree was ten years ago. The second best time is right now. I cannot stress enough - even if you don't use the platform fully until January, recording this data now can make or break your 2025. Whether it's for you OR your clients. So click the link below and let's get started. For the rest of you who already have Northbeam - congrats, you are on the winning side! 

🏧 We are offering $50 gift cards to anybody who books a demo right now. We're so sure Northbeam will make you money that we'll literally give you some. Book a demo now and mention this offer in the call. 

🤖 TikTok has launched Symphony, an AI ad creation tool. Question: do you think your prospects WANT to see AI generated ads? 

🎻 Ads are coming to Meta Threads in 2025. Who needs Twitter/X when you could run on Meta's version? I bet it converts better and has much less hate speech. 

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