Today's newsletter is proudly supported by 42/Agency 🙌

When you're in scale-up mode and you have KPIs to hit... the pressure is on to deliver demos and signups. And it's a lot to handle: multi-channel strategy, remarketing, landing pages, email sequences, revenue ops, conversion rate optimization.

42/Agency, founded by my friend Kamil Rextin, has worked with companies like Sprout Social, Klue, Qwilr, Uptick, Onfleet, and many more to help them with all things demand generation. They're always my top agency recommendation for specializing in SaaS demand gen. Go read some spicy takes on freemium, "inbound marketing", and category creation and then schedule a free consultation.

Idea 💡

Acquire media assets to grow your brand.

If you thought mergers and acquisitions were reserved for private equity firms looking to make a quick buck on a flip, you're wrong.

As media becomes the differentiator for many brands, they'll look to scale up quickly by buying rather than building.

The marketing function of a company today demands the same or more of a media company.

Editorial blogs, professional-grade podcasts, YouTube channels, curated newsletters, pop culture social media.

Marketing today demands brand.

It demands content at the highest level.

Want to build a world-class marketing team?

You’re essentially building a media company.

Buy a newsletter, community, blog, or podcast.

Examples 🔍

Bilal Zaidi

@bzaidi

Software companies are buying up audience + community businesses & I love to see it:

@TheHustle –> @HubSpot
@RobinhoodSnacks –> @RobinhoodApp
@IndieHackers –> @stripe
@ProductHunt –> @AngelList 

And now @makerpad sold to @zapier

Who's next?

March 8th 2021

Retweets

205

Likes

Jay Acunzo

@jayacunzo

Some big personal news to share today: 

I just sold my podcast, 3 Clips, to a tech company, @CastosHQ. I couldn't have asked for a better, more mission-aligned partner.

Here's a transparent account.
 jayacunzo.com/blog/3-clips-p…

I just sold my podcast, 3 Clips, to a tech compa...

Today, I’m thrilled to announce 3 Clips has been acquired. This special episode of the show shares m...

<a href="http://jayacunzo.com" rel="nofollow">jayacunzo.com</a>

April 26th 2021

Retweets

131

Likes

Ross Hudgens

@RossHudgens

Neil Patel spent $120,000 on Ubersuggest.

It has 20,000 links and 120,000 visits/month. That's $6/link and qualified traffic, an absolute steal.

The key to a goldmine SEO M&A opportunity is the intersection of traffic, links, and lack of monetization. 

Example: "Free KW tools"

March 17th 2021

Retweets

Likes

Resources 📚

Why HubSpot is Acquiring The Hustle

Hubspot Acquires The Hustle: Here's Why It Makes Sense

Cheers,
Corey

p.s. have you checked out my new SaaS product marketing agency Conversion Factory yet?

Thanks again to our featured sponsors:

Mutiny: A no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers.
Hopin Session: The easiest way to host interactive webinars and meetings.
Navattic: Instantly build, customize and share interactive product demos that convert.
42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
Minuttia: Work with a team of organic search experts to accelerate the growth of your B2B SaaS company.

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